Vogue Brand Guidelines
Brand guidelines for Digital Product
Vogue is the global market leader covering Fashion and lifestyle. As well as the printed magazine Vogue has over 2 dozen websites across the globe.
The international Vogue markets US, UK, France, Italy, Germany, Spain, Japan, Taiwan, India, Mexico and Latin America, united in style and brand consistency through a recent Globalisation redesign.
One of my responsibilities for Condé Nast was to compile and design the Vogue Brand Guidelines for digital product. A style guide for the visual language of our Digital Products.
• A logo library featuring international market logos, partnerships logos, and guidance on correct usage
• Brand Colours, primary accents, secondary accents. Hex codes, corresponding CMYK and RGB values
• Typography; font styles, font sizes, weights, letter spacing, line spacing, with guidance on styling e.g display, body, captions, pull quotes
• Layout guidance for responsive layouts, including Grid, padding, margin, column, spacing and breaking point settings, including additional information on summary collages, and summary rivers
The style guide was instrumental in re-styling Vogue AMP sites for all the global markets Vogue US, Vogue France, Vogue Germany, Vogue Italy, Vogue Japan, Vogue Taiwan and Vogue India. Detailed annotated mock ups were discussed and shared with engineering teams to ensure accuracy.
