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Open Casting

UI UX form

Vogue Open Casting is a global model-search that finds, encourages and supports a new generation of models that embody a modern ideal of beauty. For this project I was responsible for the UX & UI of the application process.
The forms, success states and confirmation emails are styled to align with Vogue UX brand behaviour, sharing a premium experience consistent with Vogue Club, Runway and other parts of the Vogue brand.
The UX was extensively tested with the goal of maximising business and user goals; efficiently completing as many applications as possible with premium Vogue quality.

The competition applications were a success pulling in 67,243 applications.

You can read more about Vogue Open Casting

Forms, success states and confirmation emails were repeatedly tested to ensure launch day success. On the first day we received 10,000 applications.