Open Casting
UI UX form
Forms, success states and confirmation emails were repeatedly tested to ensure a problem-free launch day. On the first day we successfully received 10,000 applications.
Vogue Open Casting is a global model-search that finds, encourages and supports a new generation of models that embody a modern ideal of beauty.
For this project I was responsible for the UX & UI of the application process.
The forms, success states and confirmation emails are styled to align with Vogue UX brand behaviour, sharing a premium experience consistent with Vogue Club, Runway and other parts of the Vogue brand.
The UX was extensively tested with the goal of maximising business and user goals; efficiently completing as many applications as possible with premium Vogue quality.
The competition applications were a success pulling in 67,243 applications.
You can read more about Vogue Open Casting