Base

Brand Identity

Experts in media storage and software workflow company Base came to me with a brand identity commission.

The brief was for a modern 'Software as a service app' using a rounded friendly sans serif, with some sort of icon to visually represent the company.

An exploration of different sans serif typefaces.

A cloud was introduced as an icon to visually convey the cloud storage service.

Deliverables

• Brand identity, logos and typography
• Brand Guidelines
• Powerpoint templates