On this project I was hired to assist with the redesign of Cycling Active. The brief was to reposition the magazine from the commercial to the prestigious side of the market.
As well as exploring grids, margins, gutters and baselines. Enhancing features with page furniture, such as folios, pullquotes, boxouts were explored alongside typographic compositions, and iconography.
Badges and iconography inspired by vintage bicyle badges used as graphical devices for navigation.
Thanks to Creative Director of Time Inc Brett Lewis for Art Direction