Vogue, Wired, GQ Bespoke Apple News articles
UX/UI
To design bespoke Apple News articles for an Immersive storytelling experience. Apple News editors were invited to Vogue House, and presented bespoke examples. We then partnered with Apple to cross promote Condé and Apple News.
The articles for Vogue, GQ, Wired, Traveller and Glamour explored the creative boundaries of Apple news, and were promoted by Apple to bring new users to Condé Nast brands through Apple's 'New's Editor's picks' and 'Spotlight' sections.
Articles combine components from print, online versions and motion graphics to enhance the storytelling user experience, stand out and give audiences a talking point.
Worked closely with editorial & Apple teams to increase audiences and impressions for our markets.
• Achieved views surpassing online figures
• Connect users to stories faster using notifications (putting users one click away).
• Increased ad revenue through increased circulation
• Brought new audiences to our brands via Apple
Brand Wired
Total Views: 56,168
Apple News link
(open in Apple News on iOS mobile device)
Brand Vogue
Total Views: 64,737
Apple News link
(open in Apple News on iOS mobile device)
Brand Wired
Total Views: 78,572
Apple News link
(open in Apple News on iOS mobile device)